Building an Invincible USP
Have you ever imagined a day in the life of a meat seller or a stationery store owner and about what he would probably consider his USP?
With the growing competitiveness all around, it does get difficult to create a USP for your brand, in the absence of any default USP. A meat seller cannot just say his product is the best based on a set of differentiating features. A stationery store person would never be able to say that his pencils last longer than all the other available in the market, because that’s not his USP.
Bigger brands have tougher challenges. It can get difficult because maybe the USP has been already worn out, or no longer relevant. Therefore, they need to constantly evolve USP’s.
At such crucial junctures, most companies should take the safest route that is the CUSTOMER RELATIONS approach. This aims at being so close to your customers, that you could almost predict their next step accurately.
The advantages would be that:
- You would derive very relevant and credible data about your customers.
- A brand which shows commitment towards its customers by constantly meeting their needs, always carries the competitive edge (USP).
- Personalization and customization for customers are a boon to the goodwill of the brand.
- Moreover, a customer is happy when he feels your brand is not mechanical and behaves like a human being, understanding needs.
With the advent of omni-channel marketing and digitization of touchpoints, it has become much easier than ever before to be with the customers on the move. But, how you execute your strategies is still much more important. In the end you would want a happy, satisfied customer, be it an established brand or a small food joint.
Inquirly helps set up all the plans you have for your customers on the right track. With the tools available with Inquirly, your interaction with the customer becomes more meaningful, reflecting productivity and profits. It becomes your command center for business, and takes you closer to that one happy, satisfied customer you were looking for. Now that makes your USP!
Discover your USP and Engage Awesomely!
by Suddhochit Banerjee