About Us – Bold

About Us

We're rebuilding lead generation for home service professionals

We collaboratively work with our partners to ensure they know where our leads are coming from and that they are seeing a positive return and delightful experience. We move quickly and adjust be sure to deliver outstanding ROI.


Year we were founded


Remedation leads generated monthly


Members in our remote team


States where we generate leads

Our approach

Results oriented

All 3 founders have deep experience in online lead generation but not together and never in home services. We are taking everything we know and putting it towards being the most authentic, transparent lead company in the home services space.

Our values


The lead generation industry has a bad name for a reason. We counter this with radical transparency with our clients.


We win as a team. We listen and respect one another. We work with humility. We seek diversity of opinion and perspective.


We are customer driven. This means service is always the mission. We put the customers needs first and work backwards from there.

Founding Team

Jordan Simkin

Jordan is an entrepreneur with over 15 years operating experience. Jordan has founded and helped grow several internet, lead generation and software companies. Jordan was previously with online retailer SportsGiant (acquired 2015). He currently is a venture partner at VIVE venture capital.

Maisie Harris

Maisie is an expert in digital marketing with over 12 years of experience in the field. She specializes in lead generation and marketing analytics. For the past 7 years she has been with LeadRival, acquired in January 2020, and she currently heads the digital marketing team at LeadingResponse, a leader in client acquisition in the legal and financial services spaces.

TJ Wilkinson

TJ is CFO at Stratus, where she leads the finance, facilities, and information technology teams across all locations nationwide.

Ready to take your growth to the next level?