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Top Five Lead Generation Tips For Water Damage Restoration Businesses

As an industry professional or business owner, you know that lead generation is essential for your success. And when it comes to water damage restoration businesses, generating leads can be a little bit tricky. But don’t worry – we’ve got you covered! In this blog post, we’ll share our top five best lead generation tips for water damage restoration businesses. So read on and start generating more leads today!
There are a number of ways you can generate leads for your business. We’ll be discussing why it’s important to focus on lead generation and how you can get started today. By the end of this post, you’ll have the information you need to start generating quality leads that will help grow your business.
I. Build Trust Via Social Media
When it comes to who consumers decide to do business with, 31% say they rely heavily on the trustworthiness of a brand.  A recent study conducted by PwC found 35% of consumers agreed that having trust in a brand was in the top three reasons for shopping at a specific business; 14%, however — were driven by price alone.  The question is: how do you do build trust? Social media is one of the best and *free* tools that can help you build trust.
  1. Share High-Quality Content | Posting great content shows your brand is an authority and is about more than just making money.
  2. Stay Engaged With Your Audience | You must engage, respond to questions quickly, encourage interactions, and thank customers for visiting your page or channel. 
  3. Use Trustworthy Links in Posts | When sharing popular articles or industry news, it is important that the sources used are from reputable sites.
  4. Post Consistently | Consistency is key. Content calendars can be very helpful to help take the stress out of posting.
  5. Give a Behind-the-Scene Look Into the Industry | Exclusive sneak peeks can intrigue potential consumers, increase engagement, and make them feel special.
By building trust with your potential customers before they need your services, your business will be front-of-mind when disaster strikes and help is needed.
II. Referrals
Have you ever considered reaching out to those in your community who are already working with water damage? For example, plumbers and mold testing agencies often come into contact with customers needing your services on a regular basis. Insurance companies also deal directly with customers every day who have been victims of property loss due to water damage disasters. You could offer local professionals in these industries an opportunity for referrals or other mutually beneficial relationships that will help both parties succeed.
III. Update Your Google Business Profile
Being at the top of the Google search results page can be a make-or-break moment for your business. Having accurate and up-to-date business information is just as important. Ensure visibility and that your Google Page is up-to-date with correct information and optimized for the best results by updating information as needed. This easy and simple step can make a big difference in not only website traffic, but foot traffic and store visits as well.
IV. Invest in Search Engine Optimization
Did you know that organic search is on average the primary source of website traffic? If you want your website to be successful, SEO, or search engine optimization, is crucial. It makes your site more visible in search results, so you’ll get more traffic and potential customers. Organic search is an extremely important component of the buyer funnel and getting users to become a conversion.
V. Focus on Reputation Management
Reputation management allows to you help shape the way customers see your company. Reputation in today’s digital age takes shape in the form of online reviews on sites such as Google, Bing, and Yelp. Having positive reviews has numerous benefits including better search engine ranking and increased trust and credibility. Make it easy for customers to leave a review after receiving service from your business. Make it easy for your customers to leave a review; send a thank you card with a QR code linked to a review form or email or text them a review link.
In conclusion…
Lead generation is critical for any business, but especially businesses in competitive industries like the water damage restoration field. By using the lead gen tips and methods we’ve outlined in this blog post, you should be able to get more leads coming your way. If you want an even easier way to generate leads, we’ve got good news for you! Our team can help you set up a system that sends live leads directly to you. To find out more about how our lead gen services can help your business succeed, click here.
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