Getting steady, high-quality leads is tough for restoration companies. Whether it’s water damage, fire cleanup, or mold jobs, you need people who actually need your help and not just clicks. Pay-per-lead setups can help with that since you only pay when someone reaches out. But some services work a lot better than others, so it’s worth knowing which ones actually deliver value for restoration companies.
In this article, we’ll break down some of the most trusted pay-per-lead generation services for restoration companies. These sources are especially relevant for businesses offering water restoration, fire damage cleanup, or general damage restoration marketing. If you’re aiming to compete with the largest restoration companies or simply want more reliable restoration leads, read on.
1. Inquirly
Inquirly is designed for home service professionals, including those in the restoration space. What makes it different is its focus on exclusive leads and detailed performance reporting. For companies that want clear attribution and lead tracking, this platform offers both visibility and control. Inquirly allows you to fine-tune the kind of water damage leads or fire restoration leads you want to receive, by geography and job type.
Website: www.inquirly.com
2. HomeAdvisor / Angi Leads
HomeAdvisor is one of the most widely known lead marketplaces, and it includes a high volume of traffic for water restoration services. Restoration companies can create profiles and purchase leads for services like flood damage, emergency cleanups, or mold inspections. While leads are often shared with other contractors, the platform still remains a go-to for many looking to scale their reach.
Website: www.homeadvisor.com
3. Service Direct
For businesses that prioritize lead exclusivity, Service Direct offers a model based on inbound calls from potential customers. Leads come in through targeted search ads, and they are sent directly to one contractor, not multiple. This setup can be particularly useful for restoration companies who want to avoid the race-to-call competition and focus instead on lead quality.
Website: www.servicedirect.com
4. 99 Calls
99 Calls combines local SEO for restoration companies with a PPL model, giving restoration businesses both long-term visibility and immediate leads. The company builds out local landing pages and drives calls that are forwarded straight to your business. It’s a hands-on solution for companies who want to work with a service that understands restoration-specific keywords like “water damage repair near me” or “emergency restoration services.”
Website: www.99calls.com
5. CraftJack
CraftJack operates similarly to HomeAdvisor, but often at a lower cost per lead. Restoration companies can specify the types of leads they want, such as water damage or general clean-up services. The platform also provides tools for managing and responding to leads quickly, which is essential in emergency-based industries like restoration.
Website: www.craftjack.com
| Lead Source | Exclusive Leads | Restoration-Specific | Custom Targeting | Real-Time Delivery |
|---|---|---|---|---|
| Inquirly | ✅ | ✅ | ✅ | ✅ |
| HomeAdvisor | ❌ | ✅ | ✅ | ✅ |
| Service Direct | ✅ | ✅ | ✅ | ✅ |
| 99 Calls | ✅ | ✅ | ✅ | ✅ |
| CraftJack | ❌ | ✅ | ✅ | ✅ |
| Thumbtack | ❌ | ❌ | ✅ | ✅ |
Understanding What Makes a Good PPL Source for Restoration Companies
Not all lead sources are equal. Some offer exclusive leads, while others may sell the same contact to multiple companies. It’s also important to consider lead quality, responsiveness of the homeowner, and job value. The best water restoration companies invest in a mix of strategies to protect against seasonal fluctuations and market shifts.
Here are a few things to look for when evaluating restoration lead generation services:
- Are the leads exclusive or shared?
- Can you control service area and job type?
- Is there transparency around how leads are generated?
- Is there support for disputes or invalid leads?
Why Restoration Companies Are Turning to PPL Services
In an industry where urgency matters, PPL models make sense. You get connected with someone actively looking for help, and you only pay when that interest shows up. Compared to traditional advertising or slow-moving SEO, pay-per-lead services offer a more immediate ROI. But the most successful restoration companies combine these short-term wins with long-term tactics like local SEO and referral networks.
Whether you’re just starting out or trying to compete with the largest restoration companies in your area, tapping into the right PPL platform can help you stay top-of-mind and fully booked.
Ready to Start Getting Quality Restoration Leads?
Explore Inquirly to learn how exclusive, high-quality leads can help your restoration company grow faster and smarter. Get started today.
