Getting good leads for your home improvement business doesn’t mean you have to try every tactic out there. What really matters is sticking to a few methods that actually work, the ones that consistently bring in solid, paying customers. With demand still strong in 2025 for remodeling, renovations, and repair jobs, knowing where to focus your time and budget can make all the difference between a packed schedule and a quiet month.
Here are five practical ways to get leads, complete with real tips, tools, and ideas you can actually use.
1. Focus on Local SEO
(Still One of the Most Reliable Long-Term Sources)
When a homeowner searches for a kitchen remodeler, bathroom upgrade, or deck repair, they’re looking for someone close by. That’s why local SEO remains one of the highest-performing marketing channels for home improvement businesses.
What to do:
- Set up and verify your Google Business Profile.
- Add real photos of your work, list your service areas clearly, and regularly update your hours.
- Ask recent clients to leave detailed reviews.
- Add location-based landing pages to your site like “Window Replacement in Denver” or “Basement Finishing Atlanta.”
- Use a keyword research tool (like Ubersuggest or Ahrefs) to find what people are searching in your area.
Pro tip: Use schema markup on your website (you can do this via plugins like RankMath or Yoast) to help search engines better understand your services and location.
2. Tap Into Referral Networks
(Not Just Clients – Think Partners)
Referrals don’t just come from happy homeowners. In fact, some of the best leads come from other local professionals who interact with your target market.
Who to connect with:
- Real estate agents: Especially during pre-listing or after an inspection report.
- Home inspectors: They often spot issues homeowners need to fix quickly.
- Electricians, HVAC techs, roofers: Offer non-competing trade referrals.
What to offer:
- A simple referral bonus.
- Fast turnarounds for their clients.
- A reputation for professionalism they can trust.
Client referrals: Send an automated follow-up email two weeks after project completion with a thank-you note and a referral incentive.
Learn more about referrals here.
3. Use Lead Generation Companies
(Filter Smart, Don’t Chase Everyone)
If you’re going to pay for leads, make sure you’re getting value for your money. Some lead gen platforms overload you with low-quality contacts or sell the same lead to multiple businesses, which makes it hard to compete.
Recommended in 2025: Inquirly
- Provides exclusive home improvement leads tailored to your trade and location.
- Real-time notifications and easy-to-use dashboard.
- Built-in lead tracking to measure ROI.
- No contracts locking you in for months.
Bonus tip: Set a weekly cap and define what types of leads you want (e.g., kitchen remodels only, no handyman work).
Other tools to consider: Networx, CraftJack, Angi, but always test in a small area first.
Home Improvement Lead Sources by Response Time & Cost
| Lead Source | Avg. Response Time | Cost Level | Ideal For |
|---|---|---|---|
| Google Business Profile | Slow to Moderate | Free | Long-term visibility |
| Client Referrals | Fast | Free/Low | Trust-based high-conversion |
| Inquirly.com | Fast | Medium | Exclusive, targeted local leads |
| Facebook Ads | Moderate | Medium | Visual projects & promotions |
| Angi / Lead Marketplaces | Fast | High | Filling gaps in your schedule |
4. Run Targeted Ads on Google & Facebook
(And Build Better Landing Pages)
Online ads are one of the fastest ways to reach motivated customers, but only if you set them up right.
Google Ads:
- Target high-intent keywords like “emergency roof repair near me.”
- Use call extensions and location targeting.
- Set up conversion tracking through Google Analytics.
Facebook Ads:
- Great for seasonal promotions or showing off big visual projects.
- Use carousel ads to showcase before-and-after transformations.
- Retarget site visitors or previous clients with maintenance offers.
Landing Page Tips:
- Use a tool like Unbounce or Leadpages.
- Include trust badges, short testimonials, and a clear CTA.
- Avoid sending ad traffic to your homepage – create pages that match the ad offer.
5. Build Trust Through Social Media and Project Showcases
Social media doesn’t have to be about going viral. For home improvement businesses, it’s about building credibility and staying visible in your area.
What to post:
- Project walkthroughs (stories or short reels).
- FAQs (e.g., “How long does a bathroom remodel take?”).
- Reviews or thank-you notes from clients.
- Team photos or behind-the-scenes shots.
Platforms to focus on:
- Instagram and Facebook for visuals and local reach.
- Nextdoor for community-specific posts and recommendations.
Tools: Use Canva to quickly create graphics, and schedule posts with Buffer or Later.
Extra tip: Always geotag your work locations and use relevant hashtags like #DenverContractor or #HomeRenovationTX.
Final Thoughts
Getting home improvement leads in 2025 comes down to a mix of visibility, trust, and smart tools. Focus your time on channels that bring measurable results, like local SEO, referral partnerships, and platforms like Inquirly.com that deliver exclusive leads.
Avoid spreading yourself too thin. Instead, double down on the 2–3 channels that work best for your market and budget. And remember, consistency beats flash. Be findable, be credible, and stay in front of the homeowners who need your help.