Running a roofing business in 2025 is about more than fixing roofs—it’s about standing out in a competitive market by delivering excellent service and staying ahead of industry trends. Whether you focus on residential or commercial projects, there are practical steps you can take to grow your business and build a strong reputation.
This guide is here to help. From staying ahead of market trends to building strong customer relationships, we’ll walk through realistic, actionable steps that will make a difference in your bottom line this year.
1. Understand What’s Shaping the Roofing Industry
Sustainability Is the Future
Green roofing isn’t just a trend—it’s becoming the standard. Homeowners and businesses alike are leaning toward eco-friendly options like cool roofs and solar installations. According to Allied Market Research, the green roofing market is expected to grow by 17.6% every year through 2030. This means that if you’re not offering sustainable options, you could be missing out.
What You Can Do:
- Offer services like reflective roofing materials, vegetative roofs, and solar panel installation.
- Educate your customers with blogs or downloadable guides on how these options save money and energy.
- Partner with manufacturers who specialize in sustainable materials to build your portfolio.
Technology Is Driving Change
The roofing industry has become more tech-driven, with tools like drones, AI-powered estimating software, and advanced project management systems becoming the norm. These tools don’t just save time—they make your business more professional and efficient.
Action Step: Invest in drones for safer, quicker inspections and tools like Roofr to create accurate estimates for your clients. It shows you’re up-to-date with the industry.
Labor Challenges Continue
It’s no secret that finding skilled labor is tough. The demand for roofers often outpaces the supply, and that’s unlikely to change soon. Retaining your team and creating opportunities for growth is more important than ever.
How to Adapt:
- Build relationships with local trade schools to attract new talent.
- Offer competitive pay and benefits to keep your team loyal.
- Provide training and certifications (through organizations like the NRCA) to develop skills and show you value your crew.
2. Strengthen Your Online Presence
In 2025, your online presence is just as important as your work on the roof. When someone Googles “roofing services near me,” your business needs to show up.
Make Your Website Work Harder
Think of your website as your storefront. It should be clear, easy to navigate, and packed with useful information. Focus on making it mobile-friendly and optimized for local searches.
Quick Wins:
- Add location-specific pages for every city or neighborhood you serve.
- Make sure your contact information is visible on every page.
- Include photos of completed projects and testimonials to build trust.
Claim Your Google Business Profile
This free tool helps you appear in local searches and on Google Maps. Update your profile with fresh photos, accurate hours, and plenty of reviews.
Pro Tip: Ask every satisfied customer to leave a review. According to BrightLocal, 87% of people trust online reviews as much as personal recommendations. Encourage satisfied customers to leave reviews. Learn how to leverage SEO to rank higher in Google with our guide: SEO for Roofing Companies: How to Rank Higher on Google.
Use Social Media to Connect
Platforms like Instagram and Facebook aren’t just for big brands—they’re great tools for roofing businesses too. Share project photos, maintenance tips, and even behind-the-scenes content to build a connection with your community.
Ideas for Posts:
- Time-lapse videos of a roof replacement.
- “Did You Know?” posts explaining common roofing problems.
- A shoutout to your team for a job well done.
3. Attract More Leads with Smart Marketing
You can’t rely on word-of-mouth alone anymore. To grow your roofing business, you need a solid marketing strategy that brings in new customers.
Run Targeted Ads
Google Ads can help you reach people searching for roof repair or replacement services in your area. Focus on high-intent keywords like “emergency roof repair” or “roof replacement cost.”
Pro Tip: Use geo-targeting to ensure your ads only appear to people in neighborhoods you want to serve.
Retarget Your Visitors
Not everyone will book your services the first time they visit your website. Retargeting ads on Facebook or Google can remind them of your business and nudge them to take action.
Get Personal with Email Marketing
Email isn’t just for follow-ups—it’s a great way to share tips, offers, and updates with past and potential clients. Use platforms like Mailchimp to automate campaigns.
4. Keep Customers Coming Back
It’s easier (and cheaper) to retain a customer than to find a new one. Building strong relationships with your clients leads to repeat business and valuable referrals.
Offer Maintenance Plans
A roof isn’t something people think about until it leaks. By offering affordable maintenance plans, you can stay in touch with customers and catch small problems before they become big ones.
Check In After the Job
A quick follow-up after a project shows you care about your customers’ satisfaction. It’s also a great time to ask for reviews or referrals.
Pro Tip: Use follow-up emails to share roof care tips and remind customers about seasonal inspections.
5. Diversify Your Services
If you’re only offering standard roof repairs and replacements, you’re leaving money on the table. Expanding your services can open up new revenue streams.
Emergency Services
Storm damage or leaks don’t wait for business hours. Offering 24/7 emergency repairs can make your business the go-to option in your area.
Energy-Efficient Upgrades
Green roofing solutions like solar panels and reflective materials are in high demand. Highlight these options to attract environmentally conscious customers.
Commercial Roofing
Residential projects are great, but commercial jobs often bring in bigger profits. Consider expanding into flat roofs or other commercial systems.
6. Use Tools to Stay Ahead
Modern tools aren’t just for big companies—they can make your life easier and your business more efficient.
Drone Inspections
Drones like the DJI Mavic 3 Enterprise let you inspect roofs safely and quickly, impressing clients with cutting-edge technology.
AI Estimation Software
Tools like Roofr create accurate quotes in minutes, helping you win bids faster.
Project Management Platforms
Software like JobNimbus helps you keep track of leads, schedules, and communication, all in one place.
7. Take Care of Your Team
Your employees are the backbone of your business. Happy, skilled workers lead to better results and satisfied customers.
Offer Growth Opportunities
Training programs, certifications, and clear career paths show your team you’re invested in their success.
Create a Positive Work Environment
Small gestures, like team lunches or celebrating milestones, can go a long way in building morale and loyalty.
8. Measure Your Success
Growing a business isn’t just about working harder—it’s about working smarter. Track your efforts to see what’s working and what needs adjustment.
Set Clear Goals
Identify key metrics, like lead conversions, project timelines, and customer satisfaction rates.
Gather Feedback
Ask customers and employees for honest feedback. Use their insights to improve your services and processes.
Refine Your Strategies
If something isn’t delivering results, don’t be afraid to pivot. Stay flexible and open to new ideas.
For more tips, check out related posts like Roofing Industry Trade Shows and Events 2025 and How to Get Commercial Roofing Leads in 2025: 13 Effective Strategies Guide.
Growing a successful roofing business in 2025 means staying adaptable, adapt to change and prioritizing customer and employee satisfaction. By offering innovative solutions, building a strong online presence and investing in your team, you’ll stand out in a competitive industry.
