How to Target Homeowners on Facebook in 2024


Facing the challenge of pinpointing your ideal customer among the vast amount of active Facebook users? You are not alone.

With over 1.8 billion daily active users, Facebook remains a goldmine for targeted advertising. And the best part is that a substantial proportion of these users are homeowners looking for services just like yours. This means that an understanding of Facebook advertising specifically tailored for the restoration industry in 2024 is crucial for success.

This guide steps away from conventional digital marketing advice, as we will explain the latest Facebook targeting options and strategic insights into Facebook ads. Moreover, in this guide, you will learn how to make sure that your advertising efforts are not just seen but also resonate with your target audience.

Facebook Ad Targeting in 2024

In 2024, Facebook has refined its ad targeting options, offering restoration businesses unprecedented precision to reach homeowners. The platform now integrates advanced AI algorithms and user data analysis.

This allows advertisers to identify potential customers based on their activities, interests, and online behavior. With options ranging from demographic and geographical targeting to more nuanced behavioral and interest-based filters, businesses can ensure that every ad dollar is spent wisely.

How to Target Homeowners in Facebook Ads

As we mentioned previously, Facebook advertisement is a powerful tool for targeting homeowners looking for restoration services. But how do you target these homeowners effectively? Let’s find out step-by-step.

Step 1: Setting Up Your Campaign

Identify Your Campaign Objective

Begin by defining what you want to achieve with your Facebook ad campaign. Whether it’s increasing brand awareness among homeowners, generating leads, or driving conversions, your objectives will guide the selection of ad formats, targeting options, and budget allocation.

Choose the Right Ad Format

Select an ad format that aligns with your campaign objective and resonates with homeowners. For instance, a video ad showcasing a time-lapse of a restoration project from start to finish can be compelling for homeowners interested in renovation.

Define Your Target Audience

Utilize Facebook’s detailed targeting options to define your audience as homeowners. Narrow this down by geographical location and target areas recently affected by natural disasters. People at those locations are most likely in need of restoration services.

Step 2: Choose a Targeting Strategy

Leverage Lookalike Audiences

Create a lookalike audience based on your existing customers to find homeowners with similar profiles. This method allows you to expand your reach to potential customers who are likely to be interested in your services.

Interest-Based Targeting

Use interest-based targeting to reach homeowners interested in home improvement, DIY projects, and related topics. This approach ensures your ads are shown to individuals already showing an inclination towards home restoration and renovation services.

Geographical Targeting

Geographic targeting is crucial for restoration businesses. Target homeowners in specific locations, particularly those prone to natural disasters or in neighborhoods with homes that may require frequent restoration services.

Step 3: Creative Ad Content

Craft Compelling Ad Copy

Your ad copy should speak directly to the pain points and needs of homeowners. Include clear, actionable language that encourages them to learn more about your restoration services.

Use High-Quality Visuals

High-quality images and videos of your work can significantly impact your ad’s performance. Before-and-after photos, for instance, visually demonstrate the transformation your services can offer, making a strong case for your business.

Include Social Proof

Incorporate testimonials or ratings from satisfied customers within your ad. Social proof can greatly enhance trust and credibility among homeowners who are considering your services.

Optimize for Mobile

Ensure your ads are optimized for mobile viewing, as a significant portion of Facebook users access the platform via mobile devices. This includes using eye-catching visuals and concise, impactful text.

Benefits of Targeting Homeowners on Facebook

Here’s how Facebook ads can become a game-changer for restoration businesses:

Increased Engagement

Homeowners are more likely to interact with content that reflects their interests and needs. For this reason, relevant Facebook ads can help your restoration business engage with potential clients. This higher engagement translates into a stronger online presence and more opportunities for conversions.


Compared to traditional advertising methods, Facebook’s targeted advertising allows you to set costs based on your ad budget. As a result, you get the highest possible return on investment and waste less money on advertisements. By targeting homeowners specifically, you’re investing in reaching out to an audience with a direct interest or need for restoration services.

Building Brand

Facebook’s targeted advertising also helps build trust between your brand and your audience. Over time, this trust builds brand loyalty, with homeowners more likely to turn to your business for future restoration needs and recommend your services to others.

Streamlined Lead Generation

Targeting homeowners on Facebook streamlines the lead-generation process. By presenting your services directly to those most likely to need them, you increase the quality of your leads


If you want to target homeowners on Facebook in 2024, embracing the platform’s advanced targeting capabilities is key.

By leveraging precise demographic, interest, and behavior filters, restoration businesses can connect with their ideal audience more effectively than ever. This strategic approach promises not only to enhance lead generation and conversion rates but also to foster lasting relationships with homeowners