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How to Start a Roofing Company in 2023 – 7 Steps Guide

how to start roofing company

Planning to start a roofing company in 2023? With the growth of the construction industry, homeowners and businesses require roofing solutions more and more often. As the demand for quality roofing services in the US is high, starting a roofing business can be a profitable business idea. 

However, like any business, starting a roofing company requires careful business planning, an effective strategy and a clear understanding of the costs and profit margins involved. In today’s guide, we will walk you through the 7 essential steps to establishing a roofing company successfully and stress-free. Additionally, we will answer questions like: 

  • How Much Does It Cost To Start A Roofing Company? 
  • What Is The Average Profit Margin For Roofing?

Step1: Research and Business Plan

Starting a successful roofing company requires proper industry research and an actionable business plan. Therefore, before diving into the roofing business make sure to conduct thorough research on your local market and competitors. Ideally, you should identify your target audience and assess the demand for roofing services in your local area. 

Once you have done some research, outline your business plan, which should include your company’s mission, vision, target market, marketing strategy and the value that your roofing business can bring to future clients.

Additionally, it is important to remember that any business venture requires financial investment. Thus, you must determine the cost of your startup requirements and how much you can charge your customers.

Step2: Documentation Formalities

Create a unique business name for your roofing company. Make sure that the business name will include something related to the services you offer. For example, here you can find 300 roofing company names that will help you get inspirational ideas for your branding. 

Then register your roofing company as a legal entity and obtain all the necessary permits and licenses. This will protect you from legal liabilities and ensure your business operates within the law. 

Finally, select the right business structure ( entity ) for your roofing company. As it may impact various aspects of your business, including liability, taxes, and management flexibility. The most popular business structure options include:

  • Sole Proprietorship – is the simplest and most common business structure as this type of entity allows it to be owned and operated by an individual and requires minimal paperwork. A sole proprietorship is mostly suitable for small-scale roofing businesses with a single owner. 

  • Partnership – is formed when two or more individuals decide to join forces and run the roofing company together. As a result, partners share profits, losses and management responsibilities. Like sole proprietorship, a general partnership does not provide limited liability protection, making the partners personally responsible for the company’s debts. 

  • Limited Liability Company (LLC) – an LLC is a popular choice for roofing companies as it offers limited liability protection for its members. This means that the personal assets of the owners are protected from business liabilities. Additionally, an LLC provides flexibility in taxation, allowing members to choose between pass-through taxation like a sole proprietorship or partnership, or electing to be taxed as a corporation.

Step 3: Open a Bank Account for Your Roofing Company

Setting up a business bank account allows you to keep your business finances separate from your personal finances. In this way, your personal finances will not be in danger if anything goes wrong (such as a large sum being deducted from your business account). 

As a business owner, it’s essential to check out various banks to see which offers the best rates and perks. Some banks provide exclusive deals and advantages that can benefit your business.

Step 4: Obtaining Contractor Insurance

Roofing work involves inherent risks, so insurance is crucial. Therefore, secure general liability insurance and worker’s compensation coverage to safeguard your business against potential accidents, property damage, or lawsuits.

Some essential insurance policies to consider are:

  • General liability insurance – covers any damage to customer property that may occur while you or one of your employees is at fault.
  • Workers insurance –  compensates for any injuries or illnesses that may occur on the job.
  • Vehicle insurance – covers you if one of your drivers is responsible for an accident or damages property or commercial vehicles.

Step 5: Roofing Equipment and Tools

Invest in high-quality roofing equipment and tools, including safety gear, ladders, nail guns, shingles, and other necessary supplies. Having reliable equipment will help you deliver exclusive services to your clients. Here you can find more single roofing tools and equipment that may be needed to start a roofing company.

Step 6: Hire Skilled Roofers

Hiring skilled and experienced roofers is vital for the success of your roofing company. Look for candidates with a proven track record and a commitment to safety and quality workmanship. Here are 7 essential tactics that will help you find skilled roofers for your business: 

  1. Uncover abundant local opportunities for apprenticeships and co-op work terms.
  2. Educate high school students about the multitude of advantages that are available in the trades.
  3. Identify the prime locations where your top-tier employees are likely to be found and engage them there.
  4. Delve into potential joint ventures with non-competing employers in your industry.
  5. Establish connections with local employment agencies and organizations that support veterans or advocate for women in roofing.
  6. Absorb knowledge from accomplished roofing business owners.
  7. Make contact with customers at supplier stores and request referrals

Step 7: Promote and Get First Clients for Your Roofing Businesses

In order to make your roofing business visible and compatible consider developing user friendly and good-looking website that showcases your services, previous projects and customer testimonials. Once you got your roofing services website, create an actionable promotion plan using the most popular techniques like: 

  • Search Engine Optimization ( SEO ) 
  • Pay-per-click advertisement ( PPC ) 
  • Social Media advertisement ( Facebook, Instagram ) 
  • Google Ads 

Additionally, you can start generating roofing leads simply by contacting us. As one of the premier lead generators in the roofing space, we understand how to generate successful leads. We focus on generating high-quality, exclusive leads for roofing professionals and roofing companies across the United States. 

Contact us today and get your first clients.

How Much Does It Cost To Start A Roofing Company?

The cost of starting a roofing company can vary depending on factors such as the size of your business, location, and services offered. Here’s a breakdown of potential startup costs:

  • Legal fees and licensing: $1,000 – $3,000
  • Insurance coverage: $3,000 – $6,000 per year
  • Roofing equipment and tools: $10,000 – $30,000
  • Marketing and advertising: $2,000 – $5,000
  • Employee salaries (if applicable): Varies based on the number of employees and local wage rates
  • Miscellaneous expenses: $2,000 – $5,000

The total startup costs can range from $18,000 to $49,000, depending on the scope of your roofing business

What Is The Average Profit Margin For Roofing?

Roofing companies generally have a healthy profit margin, which is typically around 20% to 30%. However, this can vary depending on the efficiency of your operations, competitive pricing, and the scale of your business. By providing exceptional service and managing costs effectively, you can aim for a higher profit margin and long-term success.


Starting a roofing company in 2023 presents significant opportunities for growth and profitability. Follow our simple 7 steps guide and starting your roofing company will be easier than it could be. 

Are you a newly established roofing company or a roofing contractor looking for new leads? Get in touch with us today and we will help you get exclusive and 100% unique roofing leads for you and your business!

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