Tag Archives: lead generation

The Real Cost of HVAC Leads in 2025: What You Should Expect to Pay

By Marina Pettit

Understanding the HVAC leads cost in 2025 is crucial for any contractor trying to grow their business without burning through budget. Finding quality HVAC leads isn’t as simple as clicking “buy now” and waiting for your phone to ring. The market’s full of big promises, recycled leads and pricing models that can drain your budget faster than a broken AC in July.

The answer depends on the method you choose, the value you place on ROI, and how wisely you select your lead generation partner. Some companies are charging sky-high rates for cold leads that don’t convert. Others – like Inquirly, are changing the game with smarter systems that deliver results without draining your wallet.

So, what should you be paying for HVAC leads in 2025? Let’s break it down.

What HVAC Leads Actually Are

Let’s rewind for a second. A “lead” is just someone interested in HVAC services, a homeowner needing a furnace repair, a landlord replacing an AC unit, or a property manager planning a full system install. Sounds simple, right?

Well, not all leads are same. Some are ready to book a job today. Others are just “shopping around” and may ghost you after a quote. The difference between these two types is huge, and it’s why understanding the cost per lead(CPL) and what goes into it matters so much.

How HVAC Lead Generation Has Changed in 2025

Five or ten years ago, HVAC companies got most of their leads from referrals, yard signs or local print ads. But in 2025? Most homeowners head straight to Google or AI when any issue occurs. The lead game is now digital, fast and competitive.

This shift is part of the reason why the HVAC leads cost 2025 varies so widely and why lead quality should always come before quantity.

The 3 Most Common HVAC Lead Pricing Models

Let’s talk about how most HVAC leads are priced today, and what each model really costs you.

Pay-Per-Lead (PPL)

With PPL, you pay a set price for each lead you receive, usually ranging from $25 to $90 for residential jobs and $100 to $300+ for commercial.

Pros:

  • Straightforward pricing
  • You only pay when you get a lead
  • Easy to test and budget for


Cons:

  • You might get low-quality or “tire kicker” leads
  • Shared leads are common
  • No control over targeting unless you ask


Good PPL vendors qualify leads and only send exclusive, high-intent contacts. But bad ones? They’ll sell the same lead to five contractors and wish you luck.

Flat Monthly Fees

Here, you pay a fixed price, say $1,500/month, for a bundle of leads or unlimited access to a network. Sounds appealing at first, right?

Pros:

  • Predictable costs
  • Great for testing volume


Cons:

  • Quality varies wildly
  • You may pay the same regardless of how many leads convert


Flat fee setups work if you’re getting a steady flow of bookable jobs, but if you’re spending $2,000/month and only landing two installs, you’re upside-down fast.

Pay-Per-Click (PPC)

This is the most hands-on model, you run ads (typically on Google or Facebook) and pay per click, not per lead. A good chunk of HVAC companies use PPC for lead generation.

Pros:

  • Full control over targeting and budget
  • Scales easily


Cons:

  • Easy to waste money if not managed well
  • Requires ad expertise or a trusted partner

⚠️ Signs You’re Overpaying for HVAC Leads

💸 Paying over $100 per lead with less than 10% conversion
🔁 Leads are clearly shared or feel recycled
❓No transparency in reporting or performance metrics
📍You can’t track where your leads are coming from

HVAC Leads Cost 2025: What You Should Really Expect to Pay

Prices vary – a lot. But here’s a general ballpark based on current data and real contractor feedback:

🔥 Lead Type 💵 Low End 🪙 High End
Residential (PPL) $25 $90
Commercial (PPL) $100 $300
Flat Fee (Monthly) $750 $3,500
PPC (Managed) $90 $250+

Of course, these are just averages. A $50 lead might be a total waste or a goldmine, depending on how it was sourced and how hot the buyer is.

Too many contractors get locked into overpriced systems that deliver stale leads, shared five ways and barely interested in booking. Meanwhile, savvy pros are partnering with companies, who focus on real-time, high-intent, exclusive leads at prices that still leave room for profit.

What Makes a Lead Actually Worth Paying For?

The best leads:

  • 🔒 Are exclusive (not shared) – You’re not fighting 4 other contractors to win one job.
  • 🧑‍🔧 Come from people actually ready to hire – No tire kickers, just folks who need service now.
  • 📞 Include full contact info – Real names, numbers and emails. No ghost data.
  • 📍 Are matched to your service area – No wasted calls to customers outside your zone.


💡 Sometimes, it’s better to pay $90 for a booked customer than $30 for a “meh” form fill who never responds. Cheap can get expensive really fast.

HVAC Leads at Inquirly


Ready to grow your HVAC business with real, exclusive leads?
Start today – no contracts, no risk.

👉 Get Started with Inquirly

Inquirly provides exclusive leads – no sharing, no overlap, just high-quality prospects sent directly to your business. Every lead is 100% yours. The company also operates with full transparency, allowing you to see exactly where each lead originates and how it was generated.

There are no long-term contracts required. Businesses continue using Inquirly because the system delivers, not because of restrictive terms. Most importantly, the platform is built with an ROI-first mindset. The goal isn’t just to flood your inbox with contacts, it’s to deliver leads that convert, drive revenue and grow your business efficiently.

Form leads range from $10 – $30, while live call leads cost between $20 – $100, with some high-intent calls priced up to $225. Pricing depends on the type and quality of the lead, so you only pay for what fits your business.

Watch Out for These Lead Scams

Unfortunately, HVAC lead scams are real. Keep your guard up for:

  • Leads with disconnected numbers or fake emails
  • No refunds, no tracking, no transparency
  • Contracts with no exit clause

Stick with vendors that offer clear lead sources, performance tracking and contract flexibility. (Again, Inquirly checks every one of those boxes.)

How to Calculate ROI from Your Leads

Here’s a simple ROI formula to use:

(Revenue – Cost of Leads) ÷ Cost of Leads × 100 = ROI%

Say you spent $1,000 on leads and booked $4,000 in jobs. That’s a 300% ROI. Not bad, right?

With lead platforms like Inquirly, that kind of return is standard, because they focus on quality, not just quantity.

Cost of Roofing Leads: How Much it Costs to Get More Roofing Jobs in 2025

By Marina Pettit

In 2025, generating a high-quality roofing lead is no longer just about volume, it’s also about strategy. With storm seasons getting longer, housing stock aging, and homeowners more informed than ever, the pressure is on roofing companies to compete in smarter ways.

For many contractors, traditional referrals and offline marketing are no longer enough to sustain predictable growth. As a result, a growing number of roofing professionals are turning to online platforms, paid advertising, and third-party providers to generate roofing leads and secure a steady pipeline of projects.

However, entering the digital marketing space comes with a critical question: how much does it cost to acquire roofing leads in today’s market, and which methods deliver the most value?

Let’s break down the numbers, types of leads, and what factors are driving pricing in the current landscape, so you can make smart decisions and avoid wasting your budget.

What Is a Roofing Lead?

A roofing lead is any potential customer who shows interest in your services. They may request a quote, fill out a form, or call your business directly. Leads can be:

  • Exclusive (only sent to you)
  • Shared (sold to multiple contractors)
  • Cold (from a purchased list)
  • Inbound (organic traffic from SEO or ads)

Lead generation for roofing can be done in-house or through third-party services. Either way, the goal is the same: bring in more roofing jobs consistently and profitably.

What Influences the Cost of Leads?

The cost of roofing leads in 2025 can vary significantly depending on how they are generated, where your business operates, and how competitive your market is. To make the most of your investment, it’s essential to understand the factors that directly impact lead pricing.

• Lead Type: Exclusive leads are sent only to your business and are typically more expensive due to higher conversion potential. Shared leads are more affordable but come with increased competition and a lower close rate.

• Source of the Lead: Leads generated through high-intent channels like Google Ads or SEO tend to cost more than those from broad-targeted platforms like Facebook. Third-party providers also vary in quality and pricing depending on how they acquire and qualify leads.

• Geographic Location: In competitive areas with a high concentration of roofing businesses, advertising costs are higher, which drives up lead prices. In contrast, smaller markets may see lower costs due to less bidding activity.

• Seasonality: Demand for roofing services increases in warmer months and after storms. As more contractors compete for attention during these periods, lead costs naturally rise.

• Buyer Intent: Leads who are actively searching for services (e.g., “roof repair near me”) are more valuable and often more expensive. Lower-intent leads may be cheaper but require more follow-up to convert.

How Much Do Roofing Leads Cost in 2025?

Lead Source/TypeAverage Cost per LeadOverview
Exclusive Leads$100 – $300High intent, sent only to one contractor. Better conversions, higher cost.
Shared Leads$20 – $75Sold to multiple contractors. Lower cost, more competition.
Paid Ads (Google/Facebook)$25 – $110Google Ads: higher cost, high intent. Facebook: lower cost, lower intent.
SEO (Organic)Often <$30No per-lead cost, but requires ongoing SEO/content investment.
Lead Generation Companies$30 – $500Price depends on quality, source, and exclusivity of leads.


Location-based costs vary by region, leads cost more in competitive or high-demand areas (e.g. large cities, storm-prone regions). Regarding the seasonal demand, costs increase in peak season and after storms.

Are Paid Leads Worth It?

Paid roofing leads can absolutely be worth the investment, if you’re tracking your return on investment (ROI). The key lies in understanding your close rate. For example, if you purchase 10 exclusive leads at $100 each, that’s a $1,000 investment. If you’re able to close just two of those leads and each job brings in $6,000, you’ve generated $12,000 in revenue. In this case, paid lead generation delivers a strong return. This approach works best when your team consistently converts leads and your margins are solid enough to absorb upfront costs.

Roofing Lead Pricing at Inquirly

Inquirly offers a flexible roofing lead generation service with a pay-per-lead model, allowing contractors to purchase leads without long-term contracts, minimum spend requirements, or monthly commitments. This on-demand structure is ideal for roofing businesses that want to control their budget and scale lead flow based on current capacity. The cost per lead ranges from $50 to $300, depending on factors such as location, competition, and lead type. For contractors interested in direct phone inquiries, Inquirly also provides pay-per-call options, with pricing between $100 and $900 per call, reflecting the higher intent and value of phone-based leads.

Get Exclusive Roofing Leads Today

Simple Ways to Lower Your Cost Per Lead Without Losing Quality

You don’t always have to spend more to get better roofing leads, you just have to spend smarter. One way to lower your cost per lead is by tightening your targeting. Focus your ads on the neighborhoods, job types, or services that bring you the best returns. This helps avoid paying for clicks or calls that don’t turn into real jobs. Also, take a look at your website or landing page. Adding real customer reviews, before-and-after photos, and clear calls-to-action can make a big difference. Even small tweaks, like changing a headline or shortening a form can improve your conversion rate, which means more leads for the same budget. Over time, these little changes can add up to big savings and better results.


Roofing Lead Generation FAQs

How many leads does a roofing business need per month? +
Do different roofing services affect lead cost? +
What’s the best way to track lead performance? +
Can follow-up speed impact lead costs? +
How do I know if I’m overpaying for leads? +

HVAC Lead Generation: How to Attract and Convert High-Quality Leads

By Marina Pettit

Generating consistent HVAC leads remains one of the most important and challenging aspects of running a successful heating and cooling business. While word-of-mouth and referrals will always play a role, they’re rarely enough on their own. A more dependable stream of HVAC service leads can be developed through a combination of digital marketing, offline strategies, and smart follow-up systems.

This guide explores practical approaches to HVAC lead generation that go beyond the basics, offering insights that are often overlooked. Whether leads are being sought for residential work or commercial HVAC leads are being prioritized, the methods outlined here are designed to help businesses improve both the quantity and quality of their inquiries.

Start with Targeted HVAC SEO Lead Generation

The majority of customers begin their search for HVAC services online, often typing urgent queries like “AC repair near me” or “furnace installation.” Because of this behavior, HVAC SEO lead generation should be treated as a top priority.

Steps to optimize for HVAC leads:
  • Add local keywords directly to your service pages. Use terms like “heat pump repair in Austin” or “furnace installation in Denver” so your business shows up when people in your area search for help.
  • Start a blog to answer common, location-specific questions homeowners are asking, like “how to improve indoor air quality in winter.”
  • Make sure your Google Business Profile is complete and regularly updated with fresh photos, accurate hours, and recent customer reviews.
  • Internal linking between services, blogs, and contact pages should be consistent.


Tip: HVAC SEO tools such as BrightLocal or SurferSEO can help identify missed keyword opportunities and structure content that is favored by search engines.

Use Structured Lead Forms and Smart CTAs

No matter how good the traffic is, it won’t turn into real HVAC leads without clear conversion paths. Many websites suffer from poorly placed forms or generic calls-to-action that don’t reflect urgency.

Improvements that can be made:
  • Lead forms should be short, asking only essential questions.
  • CTAs like “Request a Free Estimate Today” or “Check Availability Now” perform better than “Submit.”
  • Add tap-to-call buttons on mobile so visitors can reach you instantly with one click.
  • Set up live chat or a callback request option to capture leads from visitors who browse after business hours.


Tip: Conversion rates increase when estimates are promised within 24 hours and this promise is stated clearly.

Leverage Niche Platforms and HVAC Lead Generation Companies

A dependable way to get HVAC leads is through lead generation companies that specialize in the trades. However, not all platforms are built equally. If this method is used, a platform with exclusive leads, customizable filters, and transparent performance data should be prioritized.

For example:
  • Inquirly.com – Known for exclusive, location-based HVAC leads with real-time notifications, ROI tracking, and no long-term contracts.


Recommendation: Track reviews and your close rate for each lead source. Use filters like zip code or project type whenever possible to avoid wasting time on leads that don’t match your ideal jobs.

HVAC Lead Tracking & Conversion Checklist

StepTool/PlatformFrequencyNotes
Review Google Business ProfileGoogle.com/businessMonthlyUpdate photos, hours, and respond to reviews.
Track Lead Source ROICRM or SpreadsheetWeeklyLog where each lead came from and cost per acquisition.
Set Up Email/SMS Follow-UpMailchimp, PodiumOngoingCreate sequences for leads who don’t book right away.
Monitor Website Conversion RateGoogle Analytics, HotjarBi-weeklyWatch user behavior and tweak CTAs/lead forms as needed.
Audit Paid Campaign PerformanceGoogle Ads/Facebook AdsMonthlyReview click-through and conversion rates.

Take Advantage of Local Content and Community Exposure

For HVAC businesses, hyperlocal visibility often delivers a higher ROI than broad national campaigns. When the goal is to get HVAC leads, connecting with nearby homeowners and facility managers should be prioritized.

Strategies that work locally:
  • A “Neighborhood Savings” landing page can be created targeting specific suburbs.
  • Blog content can be tailored to local seasons (e.g., “Best Time for AC Tune-Ups in Phoenix”).
  • Local business directories should be updated and claimed.
  • Flyers or direct mailers can include a QR code linking to a quote form.

Tip: Partnerships with real estate agents or home inspectors can result in recurring HVAC leads at the point of property sale.

Read more about:

Offer Free HVAC Lead Magnets


When considering how to get free HVAC leads, one of the most cost-effective tactics involves offering useful content that answers questions or solves problems.

Lead magnets can include:

  • A downloadable “HVAC Maintenance Checklist” in exchange for an email.
  • A “Cost Calculator” for common HVAC services.
  • Seasonal newsletters that include discounts or reminders.
  • Short videos explaining signs that it’s time to replace a system.


Tip: Once contact is collected, a follow-up sequence should be created to encourage booking — usually via email or SMS.

Don’t Ignore Commercial HVAC Leads

Many HVAC businesses focus solely on residential jobs, but commercial HVAC leads tend to have higher contract values and more consistent maintenance needs.

Ways to get commercial HVAC leads:
  • Facility managers can be contacted directly via LinkedIn or cold email.
  • Vendor lists for local government or school districts should be explored.
  • Commercial pages should be created on the website with B2B messaging.
  • Trade shows or local chamber of commerce meetings can be attended.


Tip: A separate proposal template and quote form should be used for commercial leads to signal a more professional B2B experience.

Turn Leads Into Clients with a Fast Follow-Up System

Getting HVAC leads is only half the battle. Conversion rates depend heavily on follow-up speed and personalization. It has been shown that leads contacted within five minutes are more likely to book service.

Build an effective system by:

  • Using a CRM to organize and assign leads.
  • Sending an automatic response when a form is submitted.
  • Following up with a call, then a text if there’s no answer.


Bonus: A short email sequence with a value-focused message (“Here’s why 30% of our customers choose annual tune-ups”) can help unresponsive leads convert later.

HVAC lead generation in 2025 demands a more thoughtful, multi-channel approach. Ads and referrals still matter, but if you want lasting results, you need a solid system — one that brings in organic traffic, uses smart tools, and follows up fast. Whether you’re looking to buy HVAC leads, boost your SEO, or figure out how to get free HVAC leads in a competitive market, the steps above will help you build a reliable lead pipeline.

Stick with what works in your area, improve it over time, and you’ll start attracting better-quality HVAC leads — and turning more of them into long-term customers.

Best Pay Per Lead Generation Services For Restoration Companies 

By Marina Pettit

Getting steady, high-quality leads is tough for restoration companies. Whether it’s water damage, fire cleanup, or mold jobs, you need people who actually need your help and not just clicks. Pay-per-lead setups can help with that since you only pay when someone reaches out. But some services work a lot better than others, so it’s worth knowing which ones actually deliver value for restoration companies.

In this article, we’ll break down some of the most trusted pay-per-lead generation services for restoration companies. These sources are especially relevant for businesses offering water restoration, fire damage cleanup, or general damage restoration marketing. If you’re aiming to compete with the largest restoration companies or simply want more reliable restoration leads, read on.

1. Inquirly

Inquirly is designed for home service professionals, including those in the restoration space. What makes it different is its focus on exclusive leads and detailed performance reporting. For companies that want clear attribution and lead tracking, this platform offers both visibility and control. Inquirly allows you to fine-tune the kind of water damage leads or fire restoration leads you want to receive, by geography and job type.

Website: www.inquirly.com

2. HomeAdvisor / Angi Leads

HomeAdvisor is one of the most widely known lead marketplaces, and it includes a high volume of traffic for water restoration services. Restoration companies can create profiles and purchase leads for services like flood damage, emergency cleanups, or mold inspections. While leads are often shared with other contractors, the platform still remains a go-to for many looking to scale their reach.

Website: www.homeadvisor.com

3. Service Direct

For businesses that prioritize lead exclusivity, Service Direct offers a model based on inbound calls from potential customers. Leads come in through targeted search ads, and they are sent directly to one contractor, not multiple. This setup can be particularly useful for restoration companies who want to avoid the race-to-call competition and focus instead on lead quality.

Website: www.servicedirect.com

4. 99 Calls

99 Calls combines local SEO for restoration companies with a PPL model, giving restoration businesses both long-term visibility and immediate leads. The company builds out local landing pages and drives calls that are forwarded straight to your business. It’s a hands-on solution for companies who want to work with a service that understands restoration-specific keywords like “water damage repair near me” or “emergency restoration services.”

Website: www.99calls.com

5. CraftJack

CraftJack operates similarly to HomeAdvisor, but often at a lower cost per lead. Restoration companies can specify the types of leads they want, such as water damage or general clean-up services. The platform also provides tools for managing and responding to leads quickly, which is essential in emergency-based industries like restoration.

Website: www.craftjack.com


Lead Source Exclusive Leads Restoration-Specific Custom Targeting Real-Time Delivery
Inquirly ✅ ✅ ✅ ✅
HomeAdvisor ❌ ✅ ✅ ✅
Service Direct ✅ ✅ ✅ ✅
99 Calls ✅ ✅ ✅ ✅
CraftJack ❌ ✅ ✅ ✅
Thumbtack ❌ ❌ ✅ ✅

Understanding What Makes a Good PPL Source for Restoration Companies

Not all lead sources are equal. Some offer exclusive leads, while others may sell the same contact to multiple companies. It’s also important to consider lead quality, responsiveness of the homeowner, and job value. The best water restoration companies invest in a mix of strategies to protect against seasonal fluctuations and market shifts.

Here are a few things to look for when evaluating restoration lead generation services:

  • Are the leads exclusive or shared?
  • Can you control service area and job type?
  • Is there transparency around how leads are generated?
  • Is there support for disputes or invalid leads?

Why Restoration Companies Are Turning to PPL Services

In an industry where urgency matters, PPL models make sense. You get connected with someone actively looking for help, and you only pay when that interest shows up. Compared to traditional advertising or slow-moving SEO, pay-per-lead services offer a more immediate ROI. But the most successful restoration companies combine these short-term wins with long-term tactics like local SEO and referral networks.

Whether you’re just starting out or trying to compete with the largest restoration companies in your area, tapping into the right PPL platform can help you stay top-of-mind and fully booked.

Ready to Start Getting Quality Restoration Leads?

Explore Inquirly to learn how exclusive, high-quality leads can help your restoration company grow faster and smarter. Get started today.

10 Plumbing Marketing Ideas to Grow Your Business

By Marina Pettit

Running a plumbing business isn’t just about fixing leaks and unclogging drains—it’s also about attracting new customers who need your services. A strong plumbing marketing strategy ensures that the right people find your business when they need help the most.

However, there isn’t a one-size-fits-all marketing plan that works for every plumbing contractor. Each business is unique, but there are proven, actionable strategies that can help you connect with potential customers at the right time and place.

In this article, we’ll explore 10 powerful plumbing marketing ideas to help you generate more leads, book more jobs, and grow your business.

Importance of Marketing for Your Plumbing Business

In the competitive U.S. plumbing industry, with over 130,000 plumbing businesses operating nationwide, standing out is essential. Implementing an effective marketing strategy not only differentiates your services but also drives business growth.

Here’s how:​

  • Increased Visibility: A robust marketing plan ensures your services are easily found by potential customers, especially when they need immediate assistance.​
  • Enhanced Credibility: Consistent and professional marketing efforts build trust, portraying your business as reliable and authoritative.​
  • Lead Generation: Targeted campaigns attract potential clients, converting interest into actionable leads.​
  • Customer Retention: Engaging content and regular communication keep your existing customers informed and loyal.​
  • Competitive Advantage: Staying ahead with innovative marketing tactics positions your business favorably against competitors.

10 Effective Marketing Ideas for Plumbing Businesses in 2025

1. Build or Buy a Plumbing Website

Today, having a professional website is essential for plumbing businesses. Here’s why:

Benefits of a Professional Plumbing Website:

  • Increased Visibility: A website allows potential customers to find your services online, expanding your reach beyond traditional word-of-mouth referrals. ​
  • Enhanced Credibility: A well-designed website establishes your business as legitimate and trustworthy, making customers more likely to choose your services. ​
  • 24/7 Accessibility: Customers can learn about your services, request quotes, and schedule appointments at any time, even outside of business hours. ​
  • Showcase Services: Display your specialties, certifications, and customer testimonials to highlight your expertise and attract more clients. ​
  • Lead Generation: Integrated contact forms and calls-to-action can convert website visitors into leads, driving business growth. ​

User-Friendly Website Builders for Beginners:

If you’re new to website creation, these platforms offer intuitive tools to get you started:

  • Squarespace: Known for its sleek templates and user-friendly interface, Squarespace is ideal for creating professional websites without coding knowledge. ​
  • Wix: Offers a drag-and-drop builder with a wide range of customizable templates, making it accessible for beginners. ​
  • Weebly: Provides an easy-to-use platform with various design options and e-commerce capabilities. ​
  • Strikingly: Specializes in one-page websites, perfect for simple and quick setups. ​

Hiring Professionals or Purchasing a Website:

For a more tailored approach, consider these options:

  • Freelance Platforms: Websites like Upwork and Fiverr connect you with freelance web designers who can create a customized website for your plumbing business.​
  • Web Design Agencies: Partnering with agencies that offer comprehensive services, including design, development, and ongoing support.​
  • Pre-Built Websites: Some platforms offer industry-specific website templates that can be purchased and customized to fit your brand.

2. Get your Google Business Profile Listing

A Google Business Profile (GBP) ensures that your company appears in local search results, helping you connect with homeowners and businesses searching for plumbing services in real time. This is a powerful lead-generation tool that can drive more calls, website visits, and service bookings.

Why a Google Business Profile Matters for Plumbers

  • Local Search Presence: Your business appears in Google Maps and “plumbers near me” searches.
  • Boosts Credibility: Reviews, photos, and detailed business information build trust with potential clients.
  • More Calls & Leads: Customers can call directly from your profile or request service quotes.
  • SEO Benefits: A well-optimized profile improves your local search ranking, making you easier to find.

Key Components of a Strong Google Business Profile

✔ Business Name & Category – Use your exact plumbing business name and select the right category (e.g., Plumber, Emergency Plumbing Service, Drain Cleaning).

✔ Accurate Contact Information – Add your phone number, website, and business address so customers can reach you easily.

✔ Service Areas – List all the cities or neighborhoods you serve to expand your reach.

✔ Business Hours – Keep your operating hours updated, including special holiday schedules.

✔ Customer Reviews – Encourage satisfied clients to leave positive reviews, as they boost credibility and ranking.

✔ Photos & Videos – Upload before-and-after service images, team photos, and your work vehicles to showcase professionalism.

✔ Services & Specialties – Highlight services like water heater installation, pipe repairs, and emergency plumbing to match local searches.

✔ Google Posts & Updates – Regularly post promotions, special offers, or company updates to keep your profile active.

3. Advertise Your Plumbing Services with Google Ads

Investing in Google Ads is a fast and effective way to put your plumbing business in front of potential customers who need immediate assistance.

Whether it’s an emergency leak repair or a new installation, Google Ads ensures that your services appear at the top of search results, making it easier for customers to find and contact you instantly.

There are two main types of Google Ads that plumbers can use to generate more leads:

1. Local Services Ads (LSAs) 📍💼

Local Services Ads appear at the very top of Google’s search results, even above standard paid search ads. These ads are designed for plumbers with a defined service area, helping them target local customers more effectively.

💡 Key Benefits of Local Services Ads:

  • Appear at the top of search results when users search for “plumber near me” or similar services.
  • Showcase your business name, ratings, hours, and service area to build instant trust.
  • Pay per lead, not per click, making it a cost-effective way to generate quality plumbing leads.

2. Search Ads (Google PPC Ads) 🔍💳

Search ads also appear at the top of search results but function slightly differently. They include a headline, description, and a clickable link that directs users to your website. These ads work well for attracting both emergency service calls and customers researching plumbing solutions.

How to Optimize Your Plumbing Paid Ads Landing Page for Maximum ROI

💡 Key Benefits of Search Ads:

  • Drive website traffic and increase service bookings.
  • Target specific keywords, such as “emergency plumber Brooklyn” or “affordable drain cleaning”.
  • Flexible budget options, so you can adjust spending based on demand.

Choosing the Right Google Ads Strategy for Your Plumbing Business

  • For emergency services: Local Services Ads work best because they display immediate trust signals like ratings and business hours.
  • For general plumbing services: Search Ads can be optimized for different service types and targeted keywords to attract more website visitors.

4. Generate Plumbing Leads Through Lead Generation Websites

If you’re looking for a steady flow of new customers, lead generation websites can be an effective way to grow your plumbing business. These platforms connect homeowners with trusted professionals, making it easier for customers to find and hire you.

Popular Lead Generation Websites for Plumbers

✅ Inquirly – Generates exclusive plumbing leads that will help to grow your plumbing business

✅ Angi (formerly Angie’s List) – Helps customers find highly rated plumbers based on reviews and service quality.


✅ HomeAdvisor – Matches homeowners with local plumbing professionals based on their needs.


✅ Thumbtack – Allows potential clients to request quotes and compare services.


✅ Porch – Connects home improvement professionals, including plumbers, with nearby customers.

💡 Pro Tip: While these platforms can generate leads, responding quickly and maintaining positive reviews will increase conversions and improve your ranking in search results.

5. Use Email Marketing and Set Up Email Reminders

Email marketing is a cost-effective way to stay connected with past clients and encourage repeat business. By sending helpful reminders and promotions, you keep your plumbing business top of mind when customers need services.

Best Practices for Email Marketing in Plumbing

  • Appointment Reminders: Send automated reminders for upcoming service appointments.
  • Seasonal Maintenance Tips: Educate customers on preventative plumbing care (e.g., winterizing pipes).
  • Exclusive Discounts & Promotions: Offer special deals to loyal customers.
  • Follow-up Emails: After completing a job, send a thank-you email and request a review.

💡 Pro Tip: Use platforms like Mailchimp, Constant Contact, or HubSpot to automate email campaigns and track engagement.

6. Create a Facebook Business Page

A Facebook Business Page helps boost online visibility and connect with local customers who need plumbing services. It’s also a great way to build trust and engage with your audience.

What to Include on Your Facebook Business Page

✔ Accurate Business Information – Add your contact details, service hours, and website link.
✔ High-Quality Images & Videos – Showcase completed jobs, team photos, and customer testimonials.
✔ Engaging Posts – Share plumbing tips, service updates, and promotions.
✔ Customer Interaction – Respond quickly to messages and comments to build credibility.
✔ Facebook Ads – Run targeted ads to reach local homeowners actively searching for plumbing services.

7. Build an Online Reputation with Positive Reviews

Online reviews directly impact whether potential customers choose your plumbing business over competitors. The more positive reviews you have, the higher your credibility and local search ranking.

Where to Collect Reviews

  • Google Business Profile – Helps improve local search visibility.
  • Yelp – A key platform for home service businesses.
  • Facebook – Reviews on your business page boost trust.
  • Better Business Bureau (BBB) – Enhances professional credibility.

💡 Pro Tip: Send automated review requests via text or email after every service to encourage customers to leave feedback.

8. Create and Share Informative Plumbing Content

Content marketing positions your business as an expert, drives organic traffic, and improves SEO rankings. By sharing helpful plumbing tips, you attract potential customers before they even need a plumber.

Content Ideas for Plumbers

📝 Blog Topics:

  • “How to Prevent Frozen Pipes in Winter”
  • “DIY Drain Cleaning Tips (When to Call a Pro)”
  • “5 Common Plumbing Problems and Their Solutions”

🎥 YouTube Video Ideas:

  • “How to Shut Off Your Water in an Emergency”
  • “What to Do If Your Toilet Won’t Stop Running”
  • “Plumbing Myths Debunked”

9. Partner with Local Home Service Professionals

Teaming up with other home service businesses can help expand your reach and generate referral leads.

Ideal Partnerships for Plumbers

🏠 Real Estate Agents – Recommend your plumbing services to home buyers and sellers.
🛠 HVAC Technicians – Cross-promote services for home maintenance.
🧱 General Contractors – Get referrals for new construction and remodeling projects.
🖼 Interior Designers – Work together for kitchen & bathroom upgrades.

💡 Pro Tip: Offer mutual discounts or commission-based referrals to encourage long-term partnerships.

10. Use AI Tools to Improve Efficiency

AI technology can streamline operations, improve customer interactions, and boost marketing efforts for plumbing businesses.

AI Tools That Can Help Plumbers

🔹 AI Chatbots (Tidio, Drift, ManyChat) – Automate customer inquiries and booking confirmations.
🔹 Automated Scheduling (Jobber, Housecall Pro) – Simplify appointment booking and reminders.
🔹 SEO & Content Writing (SurferSEO, Jasper AI) – Generate optimized blog content and ads.
🔹 Voice Assistants (Google Assistant, Alexa for Business) – Provide hands-free scheduling and reminders.

💡 Pro Tip: Implementing AI-powered automation saves time, allowing you to focus on serving more customers efficiently.

Review of Inquirly Leads: A Trusted Lead Generation Service

By Marina Pettit

Finding high-quality leads is a challenge for many home service businesses. Inquirly is a company that specializes in generating exclusive, real-time leads for industries such as water damage restoration, fire damage restoration, roofing, and appliance repair. With a pay-per-lead model and no long-term contracts, Inquirly aims to provide flexible and cost-effective solutions for businesses looking to grow.

How Inquirly Works

Inquirly focuses on providing real-time, exclusive leads, meaning businesses don’t have to compete with others for the same customer inquiries. Their system ensures that leads are highly targeted and relevant, increasing the likelihood of conversions. Unlike some other lead generation services, Inquirly doesn’t require long-term commitments, allowing businesses to scale their marketing efforts as needed.

Client Reviews: What Customers Are Saying on Google

Many clients have shared positive feedback about their experience with Inquirly. Here are some key insights from customer reviews:

★★★★★

Zhenya Khodar

“I have a lot of experience with companies similar to Inquirly, and the main indicator of quality is always the quality of leads. Inquirly provides excellent lead quality! We consistently see an average of 9 orders out of 10 calls, which is rare nowadays. Thank you!”

★★★★★

James Maxwell

“Inquirly has been a great tool for us to build our business. Some say the leads are expensive, but they are high-quality and over 80% convert into good jobs. Highly recommend!”

★★★★★

Amanda Shepherd

“Inquirly has been great for us. We’ve received many billable leads, and every single one has been solid. The ROI has been excellent, and it’s really helped our business!”

★★★★★

Josh Snyder

“We really enjoy working with the team here! They are professional and responsive. Most lead generation companies charge for everything, but Inquirly understands when a lead isn’t valid and helps correct the issue. Highly recommended!”


Reviews on Inquirly Website

Read more here.

These reviews suggest that Inquirly is a reliable option for businesses looking for high-quality, exclusive leads without the burden of long-term contracts.

Why Choose Inquirly?

  • Exclusive Leads – Businesses receive unique leads that aren’t shared with competitors.
  • No Long-Term Contracts – The flexibility to pay per lead allows businesses to adjust their marketing strategy easily.
  • High-Quality Customer Support – Many clients highlight Inquirly’s excellent service and responsiveness.
  • Industries Served – Specializing in home services like restoration, roofing, and repairs, Inquirly helps businesses in these sectors grow efficiently.

Scalability and Growth Potential

One of the biggest advantages of Inquirly is its scalability. Businesses can start with a small number of leads and increase their investment as they see results. Unlike traditional marketing campaigns that require upfront spending, Inquirly allows businesses to scale at their own pace, ensuring they only pay for leads they can handle. This flexibility makes it an ideal solution for growing businesses looking to expand their customer base without committing to long-term contracts.

For businesses looking to understand the benefits of real-time lead generation, this resource provides valuable insights:

👉 The Importance of High-Quality Leads