Tag Archives: roofing leads

7 Best Roofing Lead Generation Companies in 2024

person looking for roofing lead generation companies

Ever urgently searched for a “roofing company near me” and felt overwhelmed by the choices? Imagine your roofing business effortlessly standing out as the top pick for locals in need. Well, that’s the magic you get when teaming up with roofing lead generation experts.

Elevate your roofing business to new heights in 2024 with the absolute best in roofing lead services. 

In this guide, we’re going to simplify the process for you and present the top 7. From innovative strategies to a proven track record, get ready to discover the game-changers in roofing lead generation.

Get Exclusive Roofing Leads

Contact us

Top 7 Roofing Lead Generation Companies

  1. Inquirly
  2. RoofClaim
  3. Service Direct
  4. Lead PPC
  5. CraftJack
  6. Roofer Marketer
  7. Roofer Elite

1. Inquirly

Inquirly is a forerunner in roofing lead generation, dedicated to boosting your business to new heights. Producing exclusive, high-quality leads through specialized Search Engine Marketing (SEM) and a diverse portfolio of websites, Inquirly ensures a constant stream tailored to your roofing business.

What sets them apart? 

A steadfast commitment to exclusivity, ensuring each lead is yours and yours alone! This commitment not only ensures a direct line to potential customers but also guarantees ROI by streamlining your marketing efforts. 

Count on Inquirly for an uninterrupted flow of leads, granting immediate access to potential customers for your roofing business.

With a track record that speaks volumes, Inquirly goes beyond just leads; it’s your strategic partner for maximizing profits in your business. 

Website: inquirly.com

Contact Information: (855) 387-7272

Average Pricing: $60 per lead

2. RoofClaim

Elevate your business with RoofClaim, the go-to choice for exclusive and top-quality roofing leads. The company’s effective lead-generation strategies empower enterprises to expand their customer base and drive growth. 

Whether you’re considering lead purchasing or navigating the vast online landscape with strategies like social media, SEO, and PPC advertising, RoofClaim customizes solutions to perfectly fit your unique needs. 

Website: roofclaim.com

Pricing: $99/each

Top 6 Roofing Industry Trade Shows and Conferences of 2024

3. Service Direct

Service Direct is one of the leading businesses in roofing lead generation, offering tailored solutions for businesses. The company delivers high-quality leads for cost-effective customer acquisition. 

With their roofing leads program, businesses can define their ideal customer, set lead prices, and enjoy real-time connections in their service area. Service Direct brings transparency to ROI tracking, ensuring businesses know their exact return on investment.

Website: servicedirect.com

Pricing: $90–$300

4. Lead PPC

Lead PPC specializes in generating leads for roofing companies along with excelling in Franchise Development and Local Franchisee Marketing through PPC. With a decade of experience in the home services industry, Lead PPC has powered leads for major home services franchises in the U.S. 

Whether you’re a franchisee searching for local leads or a franchisor aiming for development leads, Lead PPC is your ideal choice. 

Website: https://leadppc.com

Pricing: $32 on average

5. CraftJack

CraftJack, a standout among the Top 7 Roofing Lead Generation Companies, provides exclusive, phone-verified leads tailored for success in your local area. The company offers ready-to-work leads, experienced assistance for seamless growth, and a unique strategy.

This company not only provides premium leads but also offers exclusive discounts, elevating your roofing business with a touch of sophistication. 


Contact Information: 866-332-7134

Pricing: $72

6. Roofer Marketer

Roofer Marketer provides an innovative system, a website designed on fast servers, targeted Adwords/PPC campaigns for real-time exclusive leads, and 7 years of SEO expertise to push your site to the top of Google’s first page.

Count on Roofer Marketer’s proven expertise to enhance your online presence and optimize your ROI and drive growth for your roofing business. Roofer Marketer suggests reliable and organic lead-generation solutions.

Website: roofermarketers.com

7. Roofer Elite

Empower your roofing business growth with the exclusive and proven lead generation engine at Elite Roofing Lead Generation. Tailored for your unique needs, whether residential or commercial. 

At Roofer Elite all leads are exclusive. Businesses can choose from various lead packages, including custom landing pages, real-time notifications, genuine exclusive roofing leads, and SEO optimization.

Website: https://rooferelite.com

Contact Information: (650) 304-0430


So, in this comprehensive guide, we have highlighted a list of the top 7 roofing lead generation companies in 2024. Which one to choose? It is all up to you and your roofing business needs. All of the mentioned companies offer exclusive and high-quality lead generation solutions that will help your business to stand out and succeed. 

How to Get Roofing Leads From Insurance Companies

Roofing contractor and insurance agent staying together

Whether your roofing business is located in the hurricane-prone region of Florida, or on the hailstorm-ravaged plains of Texas. Insurance companies can be your trusted and effective source of roofing leads. It is not a secret that over the last few years, the connection between roofing and insurance companies has grown increasingly, as more homeowners turn to their insurance providers for roof repair and replacement needs.

In this blog article, we will explain how roofing companies can get exclusive leads from insurance companies.

Role of an Insurance Company in a Roofing Business

Insurance agent searching for roofing contractors online

As part of the home maintenance and repair ecosystem, insurance companies play an important role, especially in areas prone to weather-related damages.

For example, when homeowners face roof damage due to events like storms, hail, or natural wear, they are most likely to turn to their property insurance providers ( Insurance companies ) and ask for coverage and assistance. This is where the role of insurance companies comes into play for roofing businesses.

When a claim is approved, the insurance company often recommends or selects roofing contractors to carry out the necessary repairs or replacements. This process creates a direct link between insurance providers and roofing businesses, offering a consistent source of work.

Moreover, working with insurance companies ensures that roofing businesses are engaging with clients who have guaranteed funding for their projects, thereby minimizing financial risks and uncertainties.

Therefore, establishing business relationships with insurance companies can lead to business growth for roofing contractors. It enables them to tap into a market of homeowners who are ready to undertake roofing work, backed by their insurance policies.

The partnership of roofing companies and insurance companies guarantees homeowners quality repairs. Because insurance companies typically vet contractors for quality and reliability.

Ways to Get Roofing Leads from Insurance Companies

Securing leads from insurance companies involves a multifaceted approach that combines relationship building, understanding the insurance process, and positioning your roofing business as a reliable partner. Here’s how you can effectively tap into this valuable lead source:

Develop Professional Relationships with Insurance Agents and Adjusters

The first step is to build professional relationships with key insurance personnel, such as agents and adjusters. These individuals are often the decision-makers or influencers when it comes to recommending roofing contractors.

Regular interaction with insurance agents and adjusters is crucial. Attend industry events, join local business associations, and participate in community activities where you might meet insurance professionals.

Offer services that can help insurance agents and adjusters, like quick assessments or estimates for damaged roofs.

Understand the Insurance Claims Process

Familiarize yourself with the insurance claims process for roofing repairs and replacements. Understand the typical procedures, timelines, and documentation required.

Position your business as a knowledgeable resource in the insurance claims process. This can involve assisting homeowners in understanding their policy coverage and guiding them through the claims process.

Get Certified and Stay Compliant

Insurance companies prefer working with certified and compliant roofing businesses. Obtain relevant certifications in your field and ensure your business adheres to industry standards and regulations. This not only builds trust with insurance companies but also demonstrates your commitment to quality and professionalism.

Showcase Past Works

Create a portfolio of completed projects, especially those involving insurance work. Highlight your ability to complete projects on time, within budget, and to a high standard. Additionally, encourage satisfied customers, especially those from insurance jobs, to leave positive reviews online. This enhances your reputation and visibility to insurance companies looking for reliable contractors.

Offer Excellent Customer Service and Work Quality

Ultimately, the quality of your work and customer service speaks volumes. High customer satisfaction and top-notch roofing services will lead to positive reviews and referrals. Insurance companies are more likely to recommend contractors who have a proven track record of satisfying clients and effectively managing roofing projects.

Ensure That Insurance Companies Can Find You Online

Make sure that your roofing business is on top of Google search results. Optimize your website for search engines with keywords related to roofing and insurance work.

Regularly update your site with informative content about roofing repairs, insurance claims, and your work process. All this can increase your visibility to both homeowners and insurance companies.

Stay Informed and Adapt

The insurance and roofing industries are constantly evolving. Stay informed about the latest trends, policy changes, and industry standards. Being adaptable and knowledgeable makes your business an attractive partner for insurance companies, who value contractors who are up-to-date and responsive to changes in the field.


Building relationships with insurance companies can be a transformative strategy for any roofing business looking to expand its client base and increase revenue. Remember that this journey is about building trust and showcasing expertise.

All-in-one Guide to Facebook Ads For Roofing Repair Companies in 2024

facebook ads for roofing  companies

In the 2024 dynamic world of digital marketing, roofing repair companies face a unique set of challenges and opportunities. While traditional advertising methods have long been the cornerstone of lead generation in this industry, the rise of social media platforms, particularly Facebook, has opened new avenues for reaching potential clients.

This guide delves into the transformative power of Facebook ads for roofing repair companies moving beyond the conventional digital marketing strategies tailored to your unique needs.

Facebook, with its vast user base, is not just a social media platform but a marketplace that gathers potential leads. However, the effectiveness of Facebook Ads isn’t just about reaching a large audience; it’s about reaching the RIGHT AUDIENCE. The platform’s targeting tools allow roofing companies to pinpoint homeowners who may urgently need roofing repairs or are considering renovations.

In this guide, we will focus on strategic, thoughtful approaches to Facebook advertising, specially crafted for the roofing repair industry. We will not just talk about creating ads but we will be talking about crafting a compelling narrative that resonates with homeowners. We will help you to understand the pain points of homeowners dealing with roof issues and present your company as the solution.

Furthermore, we will debunk common misconceptions about digital advertising in the roofing industry and offer fresh perspectives. This includes understanding seasonal trends in roofing issues, aligning your advertising efforts accordingly, and leveraging customer testimonials in your ads to build trust and credibility.

Our goal is to equip you, the roofing business owner, with the knowledge and tools to transform your approach to online marketing, ensuring that your ads don’t just reach people but the right people, turning clicks into clients.

Get More Roofing Leads Now

Contact us

Understanding the Power of Facebook Ads

The Reach of Facebook

For roofing repair companies, Facebook gives incredible opportunities to connect with potential leads. With over 2.8 billion active users, Facebook is not just a platform; it’s a global community where every age group, from millennials to baby boomers, interacts.

This diversity is a gold mine for roofing companies. Whether it’s a young couple buying their first home or a family looking to renovate their ancestral house, Facebook hosts them all. By tapping into this colossal user base, roofing companies can expand their reach far beyond the limitations of local advertising.

Targeting Capabilities

One of the most appealing features of Facebook Ads is its ability to target users with sophisticated precision. Unlike traditional advertising, where messages are broadcast to a general audience, Facebook Ads allow roofing companies to tailor their marketing messages to specific segments of the population. This is not just about demographics; it’s about behaviors, interests, and even life events. 

Imagine being able to target homeowners who have recently experienced severe weather conditions – a prime audience for roofing repair services. Or consider the potential for reaching out to new homeowners who might be looking to renovate.

Facebook’s targeting tools make this possible. By utilizing data like location, age, interests, and even past purchasing behavior, roofing companies can create highly targeted ad campaigns that speak directly to the needs and interests of their potential customers.

Moreover, Facebook’s lookalike audience feature is a game-changer. This tool allows companies to reach new people who have similar characteristics to their existing customers. For a roofing business, this means finding prospects who are more likely to need roofing services because they resemble their current customer base. 

But the power of Facebook Ads isn’t just about finding the right audience; it’s also about engaging them. The platform allows for varied and visually appealing ad formats, from photo and video ads to carousel and slideshow ads. These formats can be used creatively to showcase roofing projects, share customer testimonials, and highlight special offers, making ads not only informative but also engaging.

Do Facebook Ads Work for Roofers?

Yes, Facebook ads work for roofers!

The roofing industry, with its unique business model and customer base, often grapples with the question of digital advertising effectiveness. Particularly for Facebook Ads, the query isn’t just about their general efficacy but their specific utility for roofers. Let’s delve into how and why Facebook Ads are not just a digital tool, but a strategic asset for roofing companies.

Success Stories

Real-world examples speak volumes. Across the United States, numerous roofing companies have harnessed the power of Facebook Ads to dramatically increase their leads and sales.

Consider a small roofing business in Texas that pivoted to Facebook Ads during a slow season. By targeting local homeowners who had recently experienced hailstorms, they saw a 70% increase in inquiries within just a few weeks.

Another example is a family-owned roofing company in Florida that used Facebook video ads to showcase their workmanship. The result? A 50% boost in engagement and a significant uptick in on-site estimates.

These stories are not anomalies but testaments to the potential that Facebook Ads hold for roofers. What makes these campaigns successful is a combination of strategic targeting, compelling content, and a clear understanding of the audience’s needs.

Statistical Evidence

Numbers don’t lie.

Recent studies have shown that for home service industries, including roofing, Facebook Ads have one of the highest returns on investment (ROI). A survey revealed that roofing companies using Facebook Ads experienced an average increase of 33% in leads.

Another striking statistic is the cost-per-lead (CPL) reduction, with some companies reporting a decrease of up to 40% compared to traditional advertising methods.

The reason behind these impressive figures is Facebook’s algorithm, which optimizes ad delivery to reach people most likely to take action, such as requesting a quote or scheduling a service. This level of optimization is unmatched by traditional media and even other digital platforms.

Roofing companies have noted that leads from Facebook Ads tend to be more qualified, with a higher likelihood of converting into paying customers. This is due to the platform’s ability to target users based on detailed demographic, geographical, and psychographic data, ensuring that your ad reaches those most in need of roofing services.

Beyond Numbers: Building Brand and Trust

Facebook Ads do more than generate leads; they build brand recognition and trust. In the roofing industry, where decisions are often based on trust and credibility, this is invaluable. Through consistent and authentic ad campaigns, roofing companies can establish themselves as industry leaders and reliable service providers in the eyes of their target audience.

Moreover, Facebook’s interactive nature allows for real-time engagement with potential customers. This interaction fosters a sense of community and reliability, further cementing the company’s reputation in the local market. 

Why Choose Facebook Ads?

why facebook ads

In the crowded digital marketing landscape, Facebook Ads stand out as a compelling choice for roofing companies. But why opt for Facebook over other platforms? This section breaks down the unique advantages that make Facebook Ads a smart investment for your roofing business.

A. Cost-Effectiveness

One of the most significant benefits of Facebook Ads is their cost-effectiveness. Unlike traditional media, which often requires a hefty budget for uncertain returns, Facebook Ads offer a more economical and measurable approach. With options for setting daily or campaign budgets, roofing companies can control their spending while still achieving significant reach.

Moreover, the cost-per-click (CPC) on Facebook tends to be lower than on other platforms, making it an affordable choice for small to medium-sized businesses. The ability to adjust and optimize campaigns in real-time ensures that every dollar spent is used efficiently, maximizing ROI.

B. Measurable Results

Facebook’s advanced analytics offer another compelling reason to choose this platform. With real-time data on ad performance, roofing companies can track everything from reach and engagement to conversions and sales.

This level of measurement allows for informed decision-making and strategy refinement. Understanding which ads resonate with the audience and why can transform your marketing efforts from a guessing game into a data-driven strategy, ensuring continuous improvement and effectiveness.

Crafting Your Facebook Ad Strategy

facebook ads strategy

A successful Facebook Ad campaign requires more than just setting up an ad; it demands a well-thought-out strategy. This section will guide you through the crucial steps of building an effective Facebook Ad strategy tailored to the roofing industry.

1. Understanding Your Audience

The foundation of any effective ad campaign is a deep understanding of your target audience. For roofing companies, this means going beyond basic demographics. Consider the specific needs, behaviors, and preferences of homeowners who might require roofing services.

  • Are they primarily concerned with emergency repairs?
  • Are they interested in long-term renovations?

By honing in on these details, you can craft messages that resonate deeply with your potential customers.

2. Ad Types and Formats

Facebook offers a variety of ad types and formats, each with its unique strengths. Photo ads are great for showcasing before-and-after images of roofing projects, while video ads can tell a more compelling story about your services.

Carousel ads allow you to display multiple images or services in a single ad, providing a comprehensive view of your offerings. Choosing the right format is crucial in capturing and retaining the attention of your audience.

How to Get Roofing Leads on Facebook?

Generating leads is the ultimate goal of any advertising campaign. This section provides practical tips on how to turn your Facebook Ads into a powerful lead-generation tool for your roofing business.

Create Compelling Content

The content of your ad is what engages and persuades your audience. For roofing companies, this means creating content that not only showcases your services but also addresses the common concerns and questions of homeowners. Use strong, action-oriented language, compelling visuals, and clear calls-to-action (CTAs) to encourage potential customers to take the next step.

Optimize for Conversions

To maximize the effectiveness of your ads, focus on optimizing for conversions. This involves not just the ad itself but the entire user journey. Ensure that your landing page is aligned with your ad in terms of message and design, and make the process of contacting you or requesting a quote as straightforward as possible. Use Facebook’s conversion tracking tools to monitor performance and make data-driven adjustments to your campaign.

Navigating Facebook Ad Policies

Understanding and adhering to Facebook’s advertising policies is crucial for a smooth and successful ad campaign. This section highlights the key policies that roofing companies need to be aware of and provides tips on how to stay compliant while effectively reaching your audience.

Measuring and Analyzing Ad Performance

The ability to measure and analyze ad performance is one of the greatest strengths of Facebook advertising. This section will guide you through the process of interpreting ad metrics and using this data to refine and improve your campaigns. Learn how to track key performance indicators (KPIs) like click-through rate (CTR), conversion rate, and ROI to make informed decisions about your advertising strategy.

Advanced Tips and Tricks

To truly excel in Facebook advertising, it’s essential to go beyond the basics. This section provides advanced tips and tricks specifically for roofing companies looking to enhance their Facebook Ad campaigns.

Discover how to use A/B testing to refine your ad copy and visuals, explore retargeting strategies to capture leads who have shown interest, and learn how to use seasonal trends to your advantage.


As we wrap up this comprehensive guide, it’s clear that Facebook Ads offer a powerful, versatile, and cost-effective tool for roofing repair companies looking to generate leads and grow their business. By understanding and leveraging the unique features of Facebook Ads, you can connect with your target audience more effectively than ever before. Embrace these strategies, and watch your business reach new heights.

The Power of Pay-Per-Lead: Is Inquirly the Right Choice for You?


In the fast-paced digital landscape, your business needs to stay one step ahead to thrive. If you’re in the home services industry, covering sectors such as water damage restoration, roofing, or plumbing, you understand that the lifeblood of your growth hinges on a steady stream of high-quality leads. This is precisely where Inquirly’s pay-per-lead service excels. So, let’s cut to the chase: Is it worth it? We say a resounding yes. Here’s why.

The Power of Home Services Lead Generation

In the competitive arena of home services, standing out is paramount. Your water damage restoration, roofing, or plumbing business needs to not just reach potential clients but also make a compelling case for why they should choose you. This is where an effective lead-generation strategy comes into play. An expertly designed lead generation plan is more than a tool to attract potential customers; it’s an opportunity for you.

 It enables you to concentrate on the various other aspects vital to your business, setting the stage for sustainable growth. With Inquirly, you’re not just getting leads; you’re gaining time, focus, and the capacity to scale your operations. Inquirly’s lead generation services are here to provide tangible benefits that will strengthen 

Pay Per Lead: The Game-Changer

Pay per lead is a simple yet powerful concept. Instead of throwing money at broad, non-specific marketing campaigns, you will only pay for the valid leads delivered to you. This model offers an efficient, targeted approach to marketing, minimizing risk while maximizing potential rewards. With pay-per-lead, your marketing budget becomes an investment in tangible, potential business opportunities.

Inquirly understands that your marketing budget isn’t just an expense – it’s an investment in your business’s future. That’s why we’re committed to providing a service that delivers real, measurable results. Our pay-per-lead model ensures you’re investing in opportunities, not just impressions or clicks. With us, you’re not just buying leads; you’re buying potential customers, future sales, and long-term business growth. You’re buying certainty in an uncertain market. 

Here are a few reasons why pay-per-lead is so powerful:

  • Direct Connection with Potential Clients
  • Cost-Effective Strategy
  • Improved ROI
  • Customizable and Scalable
  • Builds Trust and Credibility

Meet Inquirly

Enter Inquirly, a trailblazer in the home services lead generation sphere. Offering standout pay-per-lead services, Inquirly is more than just a service provider – we are a partner committed to your success.

What sets Inquirly apart from the crowd? Our promise of exclusive, high-quality leads. While other lead generation services may distribute the same leads to multiple businesses, Inquirly guarantees that each lead you receive is yours and yours alone. This gives you a competitive edge, increasing your chances of converting leads into loyal customers.

The Inquirly Advantage: High-Quality Leads

Inquirly’s pay-per-lead service isn’t about quantity; it’s about quality. We specialize in generating high-quality leads from paid search advertising and a collection of owned and operated landing pages. These leads are specific to residential and commercial water damage restoration, mold removal, fire damage restoration, biohazard clean-up, roofing, bathroom remodel, and plumbing. In other words, these leads aren’t just potential customers; they’re potential customers actively seeking the services you offer.

Why Choose Inquirly?

Choosing Inquirly isn’t just choosing a lead generation service. It’s choosing a partner dedicated to providing high-quality, exclusive leads. It’s choosing a team with innovative marketing strategies, fair billing policies, and an unwavering commitment to your success.

Inquirly has a proven track record, with numerous successful campaigns that underscore the effectiveness of its pay-per-lead model. To sum it up, if you want to take your home services business to the next level, increase your influx of leads, and boost your ROI, Inquirly’s pay-per-lead service is more than worth considering. With our commitment to delivering high-quality leads and ensuring client success, we offer a valuable solution in today’s dynamic business environment.

Inquirly believes in a simple principle: Your success is our success. And who wouldn’t want a partner as invested in their growth as they are? Choose Inquirly and experience the difference for yourself.

Ready, Set, Grow!

Take the first important step towards a promising future by contacting us today. 

With Inquirly by your side, you’re securing your company’s success


Why Choose Inquirly: The Ultimate Solution for Home Services Lead Generation

lead generation

In the ever-evolving landscape of home services, it’s not just about standing out in a crowded market – it’s about connecting with the right customers at the right time. That’s where Inquirly shines. We specialize in lead generation, particularly in water damage restoration and other home services such as plumbing, roofing, and bathroom remodeling. Our tailored solutions connect your business with high-quality, exclusive leads that are primed for conversion. Here’s why Inquirly is your key to gaining a competitive edge:

Identifying Your Ideal Customer Profile

Your business isn’t a one-size-fits-all operation, so why should your customers be? At Inquirly, we go beyond the basics to understand the intricacies of your ideal customer profile. Our strategy involves generating exclusive inquiries from specific geographical areas, ensuring that the leads you receive align perfectly with your targeted demographics. This means fewer wasted resources on unqualified leads and more time spent engaging with potential clients who have a genuine interest in your services.

Lead Generation: Value for Your Investment

Lead generation is an investment, and we believe in making every dollar count. Our services are transparent and affordable, designed to offer you unparalleled value. While the cost may vary depending on the volume and quality of leads, our ultimate aim is to maximize your ROI. We do this by focusing on quality over quantity, delivering leads with a higher conversion probability.

Effective Lead Management

Leads are only as good as your ability to manage them. Recognizing this, we deliver real-time leads directly to you, enabling you to engage potential clients promptly. The number of leads per month is flexible, based on your capacity and specific business needs. This ensures that you’re never overwhelmed, but always have a steady stream of potential clients to engage with.

Granular Filtering for Better Targeting

Inquirly’s advanced filtering capabilities allow you to refine leads based on geographical location and job type. This granular level of filtering means your resources are focused on the most relevant leads. The result? Increased conversion rates and a healthier bottom line.

Real-Time Lead Delivery

With Inquirly, you’re always in the loop. Our system operates 24/7, delivering leads to you in real-time. You’ll be notified as soon as a potential client expresses interest, allowing you to respond immediately. This minimizes the chance of a lead going cold, increasing your chances of securing a new customer.

Unmatched Client Support

We believe in partnerships, not transactions. Our support doesn’t end once we deliver the leads. We stand by our mantra of “we have your back,” offering ongoing support to ensure your satisfaction and success. Whether you have questions or need assistance, our US-based support team is always ready to help.

Flexible Pricing and Minimums

At Inquirly, we understand that every business has unique needs and budgets. Our pricing structure reflects this, designed to be flexible and accommodating. We don’t impose buying minimums. Unlike buying minimums, which require you to invest a fixed amount upfront regardless of the results, our pay-per-lead model allows you to pay only for the leads you receive. You only pay for what you get, which eliminates the uncertainty associated with traditional advertising methods. Secondly, it enables better budget management. By knowing exactly how much each lead costs, you can allocate your resources more effectively. This not only makes the most of your budget, but it also improves the overall efficiency of your marketing efforts.

Fair Credit Policy

Trust is the cornerstone of any successful business relationship. That’s why we have a transparent and fair credit policy in place. We conduct business with integrity, ensuring you always get what you pay for. If it’s not a valid lead, we will credit your account. 

Ready to Gain an Edge on the Competition and Supercharge Growth?

Choosing Inquirly means choosing a partner committed to propelling your business growth. We provide top-notch lead generation services tailored to your specific needs. With us by your side, you can focus on what you do best – serving your customers excellently.

Get in touch with us today and let us help you and your business!

How to Start a Roofing Company in 2023 – 7 Steps Guide

how to start roofing company

Planning to start a roofing company in 2023? With the growth of the construction industry, homeowners and businesses require roofing solutions more and more often. As the demand for quality roofing services in the US is high, starting a roofing business can be a profitable business idea. 

However, like any business, starting a roofing company requires careful business planning, an effective strategy and a clear understanding of the costs and profit margins involved. In today’s guide, we will walk you through the 7 essential steps to establishing a roofing company successfully and stress-free. Additionally, we will answer questions like: 

  • How Much Does It Cost To Start A Roofing Company? 
  • What Is The Average Profit Margin For Roofing?

Step1: Research and Business Plan

Starting a successful roofing company requires proper industry research and an actionable business plan. Therefore, before diving into the roofing business make sure to conduct thorough research on your local market and competitors. Ideally, you should identify your target audience and assess the demand for roofing services in your local area. 

Once you have done some research, outline your business plan, which should include your company’s mission, vision, target market, marketing strategy and the value that your roofing business can bring to future clients.

Additionally, it is important to remember that any business venture requires financial investment. Thus, you must determine the cost of your startup requirements and how much you can charge your customers.

Step2: Documentation Formalities

Create a unique business name for your roofing company. Make sure that the business name will include something related to the services you offer. For example, here you can find 300 roofing company names that will help you get inspirational ideas for your branding. 

Then register your roofing company as a legal entity and obtain all the necessary permits and licenses. This will protect you from legal liabilities and ensure your business operates within the law. 

Finally, select the right business structure ( entity ) for your roofing company. As it may impact various aspects of your business, including liability, taxes, and management flexibility. The most popular business structure options include:

  • Sole Proprietorship – is the simplest and most common business structure as this type of entity allows it to be owned and operated by an individual and requires minimal paperwork. A sole proprietorship is mostly suitable for small-scale roofing businesses with a single owner. 

  • Partnership – is formed when two or more individuals decide to join forces and run the roofing company together. As a result, partners share profits, losses and management responsibilities. Like sole proprietorship, a general partnership does not provide limited liability protection, making the partners personally responsible for the company’s debts. 

  • Limited Liability Company (LLC) – an LLC is a popular choice for roofing companies as it offers limited liability protection for its members. This means that the personal assets of the owners are protected from business liabilities. Additionally, an LLC provides flexibility in taxation, allowing members to choose between pass-through taxation like a sole proprietorship or partnership, or electing to be taxed as a corporation.

Step 3: Open a Bank Account for Your Roofing Company

Setting up a business bank account allows you to keep your business finances separate from your personal finances. In this way, your personal finances will not be in danger if anything goes wrong (such as a large sum being deducted from your business account). 

As a business owner, it’s essential to check out various banks to see which offers the best rates and perks. Some banks provide exclusive deals and advantages that can benefit your business.

Step 4: Obtaining Contractor Insurance

Roofing work involves inherent risks, so insurance is crucial. Therefore, secure general liability insurance and worker’s compensation coverage to safeguard your business against potential accidents, property damage, or lawsuits.

Some essential insurance policies to consider are:

  • General liability insurance – covers any damage to customer property that may occur while you or one of your employees is at fault.
  • Workers insurance –  compensates for any injuries or illnesses that may occur on the job.
  • Vehicle insurance – covers you if one of your drivers is responsible for an accident or damages property or commercial vehicles.

Step 5: Roofing Equipment and Tools

Invest in high-quality roofing equipment and tools, including safety gear, ladders, nail guns, shingles, and other necessary supplies. Having reliable equipment will help you deliver exclusive services to your clients. Here you can find more single roofing tools and equipment that may be needed to start a roofing company.

Step 6: Hire Skilled Roofers

Hiring skilled and experienced roofers is vital for the success of your roofing company. Look for candidates with a proven track record and a commitment to safety and quality workmanship. Here are 7 essential tactics that will help you find skilled roofers for your business: 

  1. Uncover abundant local opportunities for apprenticeships and co-op work terms.
  2. Educate high school students about the multitude of advantages that are available in the trades.
  3. Identify the prime locations where your top-tier employees are likely to be found and engage them there.
  4. Delve into potential joint ventures with non-competing employers in your industry.
  5. Establish connections with local employment agencies and organizations that support veterans or advocate for women in roofing.
  6. Absorb knowledge from accomplished roofing business owners.
  7. Make contact with customers at supplier stores and request referrals

Step 7: Promote and Get First Clients for Your Roofing Businesses

In order to make your roofing business visible and compatible consider developing user friendly and good-looking website that showcases your services, previous projects and customer testimonials. Once you got your roofing services website, create an actionable promotion plan using the most popular techniques like: 

  • Search Engine Optimization ( SEO ) 
  • Pay-per-click advertisement ( PPC ) 
  • Social Media advertisement ( Facebook, Instagram ) 
  • Google Ads 

Additionally, you can start generating roofing leads simply by contacting us. As one of the premier lead generators in the roofing space, we understand how to generate successful leads. We focus on generating high-quality, exclusive leads for roofing professionals and roofing companies across the United States. 

Contact us today and get your first clients.

How Much Does It Cost To Start A Roofing Company?

The cost of starting a roofing company can vary depending on factors such as the size of your business, location, and services offered. Here’s a breakdown of potential startup costs:

  • Legal fees and licensing: $1,000 – $3,000
  • Insurance coverage: $3,000 – $6,000 per year
  • Roofing equipment and tools: $10,000 – $30,000
  • Marketing and advertising: $2,000 – $5,000
  • Employee salaries (if applicable): Varies based on the number of employees and local wage rates
  • Miscellaneous expenses: $2,000 – $5,000

The total startup costs can range from $18,000 to $49,000, depending on the scope of your roofing business

What Is The Average Profit Margin For Roofing?

Roofing companies generally have a healthy profit margin, which is typically around 20% to 30%. However, this can vary depending on the efficiency of your operations, competitive pricing, and the scale of your business. By providing exceptional service and managing costs effectively, you can aim for a higher profit margin and long-term success.


Starting a roofing company in 2023 presents significant opportunities for growth and profitability. Follow our simple 7 steps guide and starting your roofing company will be easier than it could be. 

Are you a newly established roofing company or a roofing contractor looking for new leads? Get in touch with us today and we will help you get exclusive and 100% unique roofing leads for you and your business!

Top 5 Home Service Lead Generation Companies in the United States

5 Powerful Ways to Generate Fire Damage Leads in 2023

Top 9 Lead Sources for Water Damage Restoration Contractors